Who owns euro rscg

This move was Europe's largest account transfer to that date. The acronym indicated the enterprise's primary investors, Havas Conseil, Dentsu, and Marstellar. It was hoped that the cooperation between Asian, European, and American agencies would provide them with competitive advantages over their rivals.

Although HDM soon ranked among the top ten agency networks in both Europe and Asia, by the end of the decade Eurocom had grown increasingly dissatisfied with what it perceived as an unequal partnership. Alain de Pouzilhac, who had joined Eurocom in , succeeded Bernard Brochand as president of the four-agency group in Described in a ADWEEK as "fiercely competitive," he was the driving force behind Eurocom's transformation from a primarily French bureaucracy into a vital global competitor.

Early s acquisitions which Marketing characterized as a "merger orgy" increased international revenues from only one percent of Eurocom's total to 60 percent from to Double-digit annual increases in French advertising spending throughout the s also helped boost Eurocom's status. The firm lost Ffr million in before selling out to "arch-enemy" Eurocom for Ffr million. The new partners spent the next two years reconciling client and management conflicts before finalizing their merger in Four RSCG partners stayed on to take leading roles in the unified company.

De Pouzilhac, who became chairman of the new mega-agency, announced that the distinctly French group would prove a formidable opponent for American and Japanese firms. Indeed, the new advertising powerhouse boasted nearly twice as much in annual revenues as its closest Euro-competitor, France's Publicis FCB.

Realizing that globalization necessitated establishing a foothold in the United States, the world's largest advertising market, de Pouzilhac focused his attention on that country in the early s.

Eurocom's acquisition of Della Femina, McNamee had fared only slightly better than its s-era missteps. Sign up for daily news. Opinion Why brands must embrace diversity and inclusion in video content Opinion What brands can learn from the highs and lows of sport in Opinion Did pan out the way we thought? Send feedback. Recipient name:. The choice to replace Euro RSCG with the parent company brand will automatically increase visibility and reinforce the Havas brand. Havas' model is integrated and agile and the structure is simple.

The name change marks an evolution in the entire strategy for Havas, which is now clearer and more differentiated. David Jones, the global chief executive, is keen for the existing "legacy" business to succeed but to also develop and drive new types of business and new business models - and these are KPIs for the whole top management worldwide. In addition to that, the agencies are continuing to build internal capacity for digital.

It never really evolved as a brand in the true sense of the word and it has poor awareness in comparison to Havas. In , a decision was taken that all the companies within the group had to bear the name Euro RSCG. Interestingly, in the case of Maitland and Conran, the very obvious strength of those names as brands left them untouched. Create an alert now. Head of Marketing and Communications Competitive salary, dependent on experience.

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