Writing semantic HTML makes your code easier to understand, making the source code more readable for other developers. It affects your page's SEO, giving it a better ranking on search engines weighing the most important content appropriately. Now that you know what semantic HTML is and why to write your code with that in mind, here are some tips that you can easily apply to your daily code to leverage the benefits of semantic HTML.
Chances are, there is a semantic alternative. Can we use a semantic tag instead? You can use this tag as a holder for media elements other than image as well, like illustrations, diagrams or code snippets, for example. Since the content is completely separated from the presentation, you can change the styles without touching the data, or apply styles to multiple types of data.
In addition to writing semantic HTML, there are a handful of rich, structured data standards that make it easier for machines to understand the content hierarchy and display relevant information to users. Things like microdata, microformats, and RDFa can be used individually or in combination in order to take accessibility to the next level.
Microdata is the recommended format from Google and other search engines, as well as part of the HTML5 specification, and it uses information from both microformats and RDFa. It builds upon the semantic HTML foundations that you have laid, making it even easier for tools and devices to make sense of your content for people. Ultimately, following semantic web markup practices and using carefully structured and validated code is your best strategy for ensuring that your web content will be useful and visible into the future.
Communication is the central task of web designers. Most of the time we think of communication in terms of the words we use and the visuals we create, but it also extends to the code we write. Semantics are about meaning, and writing semantic code means building more meaningful webpages.
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