In fact, according to Colgate-Palmolive's second-quarter results, it boasts the leading global market share in toothpaste and toothbrushes at The company notes that it also is making strides in mouthwash with market share rising 80 basis points to Having exceptionally high market share and being the prominent face of an industry often demonstrates to the consumer that a company knows what it's doing.
Clearly consumers have placed their faith in Colgate given that the company is so focused on oral care for its ultimate survival. Secondly, I'd give credit to Colgate's accolades. It just means that Colgate-Palmolive has been able to walk step-for-step right along with Crest while also introducing revolutionary new products.
Take, for instance, the labeling of its classic Colgate Total toothpaste, one of the company's core toothpaste products. As the company boldly states on in its press releases, Colgate Total is the "only toothpaste approved by the Food and Drug Administration to prevent gingivitis, as well as by the American Dental Association to fight plaque and gingivitis. Finally, and to add on the aforementioned point, it has a lot to do with innovation.
In Colgate introduced the Optic White regimen which consisted of a whitening toothpaste, a specialized toothbrush, and a mouthwash. By focusing on consumers' insecurities and trust me, teeth are a big insecurity for many people and giving consumers plenty of easy solutions to those insecurities, Colgate continues to attract a loyal customer base. But this innovation extends beyond just new products; it's also about how it presents the products to consumers.
Colgate-Palmolive's packaging gives consumers a demo to touch and feel what rough enamel and smooth enamel should feel like, further reinforcing the imagery of its brand and coercing consumers to buy. Keep this in context Though Colgate remains America's favorite toothpaste, there are two things investors should keep in mind.
The introduction of newer Optic White products may ebb or stop that trend, but for now Crest is showing some excellent momentum in the U. Secondly, and perhaps most importantly, realize that these are consumer product behemoths that are so much more than just toothpaste. They both have portfolios which are full of brand-name products that fill bathrooms, kitchens, and laundry rooms around the globe.
We soon found out this was going to be no easy task: Adidas, made in China; Sketchers, made in China; Reebok, made in China or Indonesia. We finally found some New Balance shoes and I recalled reading that the company still makes some running shoes in the United States.
That sounded as close as we could get, so I asked my year-old which of the three he liked. We headed to a couple of other shoe stores — Famous Footwear and Payless — and found several other styles of sneakers mostly made in China and Indonesia. Famous Footwear had one U. I guess those well-worn sneakers can last another week until this little experiment ends. Shopping for non China-made groceries at our local Hy-Vee grocery store seemed to be presenting few challenges, but it turned out to be more of a case of blissful ignorance than well-informed consumerism.
Products in nonfood aisles communicated their origins better than their edible counterparts. Toothpaste was a bit more confusing — a concern considering some brands toothpaste made in China were recently found to contain a chemical called diethylene glycol, which is used to make antifreeze. We Recommend Toothpaste Explore. Bundles Explore. Read article.
Shockingly, not all toothpastes contain the mineral necessary to fight off cavities and prevent tooth decay. However, only toothpastes containing one of the three forms of fluoride sodium, stannous, and monofluorophosphate are recognized by the FDA for cavity prevention. Stannous fluoride , when formulated properly, is the only form of the three that goes beyond cavity protection to help fight gum disease, ease sensitivity, and protect against the effects of acid erosion.
Crest first formulated a stannous fluoride toothpaste in and continues to deliver its many beneficial properties through a variety of flavors, specific needs, and more. The ingredient helps toothpaste retain its smooth shape while also sweetening up the flavor.
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