Digital what does it mean

Another aspect that gets missed is user experience. When the company runs campaigns on social media, it needs to be joined up with good consideration of the customer journey and their experience. That means it typically is a multidisciplinary effort with specialised UX support, rather than just being something that happens in isolation within the marketing team. Mobile is a similar shape to social in that it's the why as to why people use mobile devices as opposed to anything structural about the devices themselves.

I've written about post-PC frequently on these pages , but the easiest way to understand the appeal of mobile is that people tend to like how it is non-intrusive and non-interruptive. It allows people to get on with their real lives, and easily blend in aspects of their digital lives without hassle. It's much easier to pick up a mobile device when you're out and about and shoot off a quick email to someone than to remember you need to do it when you get home, then get home, then log on, then do it, and so on.

A good way to look at this is what social and mobile tend to converge into a pattern of "non-voice customer service" -- i. Big data isn't one of those buzzwords that I like because most people get the general principle wrong.

The idea behind big data is that you can derive understanding about behaviour through statistical analysis of clumps of data. You can then take that understanding and implement some form of control to either get more of what you want, or get less of what you don't want. The big problem with big data is that statistical analysis tends to be very dumb. Determining behaviour is one thing, determining motive behind behaviour is quite another. You may know that most women buy from your commerce site on a Friday evening for example, but to really take advantage of that fact you need to know why that happens.

Again, this comes back to question that is about "why. This one, and the next one on cloud, is primarily about a change in how companies buy technology.

As tech companies look to ensnare normal consumers, the products they produce get better as customers are more fickle than businesses , and cheaper the market is bigger, so economies of scale apply. Businesses can take advantage of both of these facts, and as a result, IT no longer needs to be specialised. A good example here is BlackBerry. Previously getting work email onto a phone was relatively painful and involved specialised hardware and software, and specific airtime contracts.

Another dimension to consider here is that as consumers — who are also employees — get more exposure to apps, and their attendant services, they get better at innovation. Although companies generally are either wary of or downright hate employees using Dropbox to get data into and out of the business, the act of doing that is innovative. As a result, throughout you can now find throughout the organisation employees that have latent talent in terms of IT innovation.

It's no longer the case that all innovation has to come from IT as a top-down effort. Need a translator? Translator tool. What is the pronunciation of digital? Browse digger. Test your vocabulary with our fun image quizzes. Image credits. Word of the Day goodwill. Blog Outsets and onsets! Read More. November 08, To top. English American Business Examples Translations. Sign up for free and get access to exclusive content:.

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Word Lists. Choose your language. But let me pose a question: if your business was struck by a natural disaster or something out of your control right now and the office building had to close down, what would happen to the business?

There are potentially a few different scenarios to this question based on your disaster recovery and business continuity plan:. In an ideal world, the third scenario would work for everyone - things just continue. This brings me to another question, this time, more general - what does it mean to go digital? But when I wrote this, that was with the idea in mind that digital is about removing paper processes and using digital alternatives to make life easier.

In many ways, digital means continuity. It means working together without being together. It means making processes more efficient. In order to go digital, you need to review and think about the processes and people you have and then create a plan for optimising the processes and enabling digital transformation. Site search.